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Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips
Insights and Trends in Black Friday Cyber Monday (BFCM) Sales
The speakers discuss the behavior and characteristics of BFCM shoppers, emphasizing the importance of repeat purchasers and the need to actively engage the Black Friday cohort for improved customer loyalty. They also provide strategies for targeting holiday customers, utilizing post-purchase surveys, and creating special email flows for customers who made their first purchase on discount.
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