eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

CHAPTER

The Importance of Repeat Customers and Targeted Marketing Strategies

This chapter explores the importance of repeat customers during Black Friday and how to target different segments of repeat customers using marketing strategies and tools like Clavio for increased revenue. The advantages of using segments for advanced modeling of customer cohorts and product journeys are also discussed.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner