eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Crush Your Profit Target This Holiday Season With First-Party Data And Intelligent Customer Segmentation With John Chao Of Segments

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

CHAPTER

The Power of Using Segments App for Customer Segmenting and Reporting

This chapter explores the benefits of utilizing the Segments app to segment customer data and generate reports. It emphasizes the importance of personalized emails, understanding customer behavior through product journeys, and tracking discount code usage to enhance marketing strategies.

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