Rebecca Zhou and Stephanie from Soft Services discuss their innovative journey in the body skincare market, recently expanding to omnichannel with Sephora. John Chao from Tresl Segments shares insights on enhancing customer retention through data-driven decision-making. They delve into the success of unique marketing campaigns like the surprise spatula initiative. Additionally, the importance of sustainable practices in product development and effective data segmentation strategies for refining customer insights take center stage.

In this podcast, John Chao, Co-Founder and CEO of Segments, discusses leveraging first-party data and intelligent customer segmentation to crush profit targets. They analyze top brands during Black Friday and Cyber Monday, explore the importance of repeat customers, and discuss the power of using the Segments app for customer segmenting and reporting.