

#450.1 Cornerstone's 9-Day Design Build Process (ft. AJ Ballantine) - Part 1
Dec 19, 2024
AJ Ballantine, Owner of Cornerstone Remodeling, reveals his innovative 9-Day Design Build Process that transforms a 5-week workflow into a streamlined operation. He shares insights on improving client interactions through enhanced communication and empathy mapping. AJ discusses the significance of technology in reducing project timelines and boosting profitability. His actionable tips are geared toward contractors looking to enhance efficiency while maintaining client satisfaction. Don't miss these game-changing strategies for modern contracting!
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Cornerstone's Founding and Initial Growth
- AJ Ballantyne, from Cornerstone Remodeling, combined his design and construction background to launch his company in 2011.
- He found success through marketing and winning regional and national awards, but realized a shift was needed in 2020 to truly treat it as a business.
Shifting From Passion to Business
- AJ realized that scaling his business required more than just passion; it demanded structured systems and processes.
- This led him to question conventional practices and seek innovative ways to improve efficiency without significantly increasing overhead.
Focusing on the Sales Process
- Focus on improving the sales process, especially the design phase, to scale a design-build company effectively.
- This avoids the need to double staff and overhead, which can lead to lower profits despite higher revenue.