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FOOTBALL BUSINESS Podcast by FBIN
How to turn fans into paying customers via membership programs
Feb 23, 2023
Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava, discuss monetizing the majority of fans, importance of fan membership, challenges faced by smaller clubs, benefits of membership programs, overcoming app download resistance, building local partnerships, and engaging with fans.
47:44
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Quick takeaways
- Clubs should focus on the remaining 93% of fans and prioritize fan membership to effectively monetize their fan base.
- Digital membership platforms like Memberyo offer clubs the ability to create personalized experiences, collect valuable data, and generate new revenue streams.
Deep dives
Monetizing the Fan Base
Many clubs struggle to monetize beyond the 7% of their fan base that attends matches in person. Roman Kranjek, co-founder of Membario, discusses the need to focus on the remaining 93% of fans and highlights the importance of fan membership. He explains how Membario helps clubs overcome the challenges of setting up a membership platform, allowing them to monetize their fan base more effectively.
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Discover
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