FOOTBALL BUSINESS Podcast by FBIN How to turn fans into paying customers via membership programs
Feb 23, 2023
Roman Krajniak, Co-Founder of Memberyo, and Pavol Bielik, Marketing Manager at Spartak Trnava, discuss monetizing the majority of fans, importance of fan membership, challenges faced by smaller clubs, benefits of membership programs, overcoming app download resistance, building local partnerships, and engaging with fans.
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7% Fanbase Monetization Insight
- Only about 7% of football club fans attend stadium matches, leaving 93% largely unmonetized.
- Digital membership platforms can help clubs monetize this vast remote fanbase with special content and benefits.
Remote Fans Spark Membership Idea
- Spartak Trnava's European match in Wales showed 50-60 Slovak fans abroad who never visited home stadium.
- This inspired the club to build membership options for remote passionate fans.
Affordable Fan Engagement Tools
- Small clubs should seek affordable digital tools to engage fans instead of costly custom apps.
- Using ready-made membership platforms can increase fan involvement even with limited budgets.