FOOTBALL BUSINESS Podcast by FBIN cover image

How to turn fans into paying customers via membership programs

FOOTBALL BUSINESS Podcast by FBIN

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Overcoming App Download Resistance and Enhancing Fan Experience

The speakers discuss the challenges of getting users to download new apps and how they have overcome this by utilizing native technology in Google and Apple devices. They also mention their efforts to understand their fans better through digital cards, live streaming events, special packages, and gifts.

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