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14min chapter
How to turn fans into paying customers via membership programs
FOOTBALL BUSINESS Podcast by FBIN
Building Local Partnerships and Engaging Fans
This chapter discusses the importance of local partnerships for football clubs, offering value to smaller sponsors in return. It emphasizes the need for clubs to change their business model to focus on engaging with fans and using membership programs effectively.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode