12min chapter

FOOTBALL BUSINESS Podcast by FBIN cover image

How to turn fans into paying customers via membership programs

FOOTBALL BUSINESS Podcast by FBIN

CHAPTER

Monetizing the Larger Fan Base

This chapter explores the challenge of monetizing the majority of fans who cannot attend matches in person. It discusses traditional revenue channels and new business models, emphasizing the need for tools to help clubs monetize the larger fan base. The chapter concludes with a mention of a platform called Memberio that aims to address this issue.

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