Applying permaculture principles to business can lead to a more mindful and efficient approach to resource allocation.
Embracing messiness and evolution in building personalized Notion systems is more valuable than seeking perfection through templates.
Managing a course business requires building a supportive team, continuous personal development, and finding a balance between work and personal life.
Deep dives
Applying Permaculture Principles to Business
One of the main insights from the podcast episode is the application of permaculture principles to business. The guest speakers discuss how they took a permaculture course which changed their perspective on their own business. They started looking at their services based on energy inputs and outputs, focusing on obtaining a yield. This mindset shift led them to be more mindful about where they were investing their time, energy, and attention. They learned to slow down, evaluate their services, and prioritize the aspects that brought them the most return. They emphasize that permaculture principles, even though rooted in gardening, can be applied to business as well.
Embracing Messiness and Evolution in Notion Mastery
Another key point discussed in the podcast is the idea of embracing messiness and evolution within Notion Mastery. The speakers highlight that many people make the mistake of seeking a fully fleshed out and finished ecosystem when starting with Notion. They emphasize that templates are not a system and encourage learners to focus on the process of building and evolving their own personalized systems instead. They stress the importance of observing how each individual or team works and tailoring the notion setup accordingly. They advocate for taking a flexible and exploratory approach, rather than striving for perfection, and emphasize the value of personal reflection and self-discovery throughout the journey.
Managing a Growing Course Business
The podcast also delves into the practical aspects of managing a course business like Notion Mastery. The hosts discuss the team structure and how they have grown from the initial launch. They mention bringing on a virtual assistant, who later became a full-time employee, to support the increasing demands of the course. They mention the importance of hiring contractors and consultants to provide specific expertise and guidance when needed. They highlight the significance of regular check-ins and continuous personal and professional development, including therapy for both individuals and as a couple. They also talk about the challenges of balancing work and personal time, emphasizing the importance of taking time off and building a supportive culture within the organization.
Building a thriving Notion community
The podcast episode discusses the experience of building a community around Notion, emphasizing the challenges and solutions faced. It highlights the importance of user systems and how the course provides a scaffold for users to build upon. The podcast also explores the shift from being a user to becoming a builder in the context of no-code tools, such as Notion. Real-time support and learning from the community's experiences are mentioned as valuable resources.
Marketing the course and partnership with Notion
The episode delves into the marketing strategies employed for the course and the partnership with Notion. It highlights the effectiveness of YouTube and Twitter as primary channels for demonstrating the power of Notion and driving interest in the course. The importance of authentic endorsement and the alignment between the course and Notion's vision is emphasized. The episode also touches on the flexibility of the business and the need to continually adapt and experiment with various engagement models and markets.
Marie and Ben are a power couple. Together, they run Notion Mastery, an intense workshop for people who want to use Notion professionally and productively. In our conversation, we'll dive into platform risk, building a sustainable educational business, how to work together as a couple, and why social media distribution matters a lot to educational founders. Enjoy!
00:00:00 What can we learn from permaculture? 00:04:55 How do you make it profitable? 00:10:57 Building an info product on top of a shifting platform? 00:13:28 How do you keep your courses relevant in the future? 00:19:14 Perfectionism is a huge problem 00:22:12 How do you speak to an audience that is so diverse? 00:27:33 Are you a user or are you a builder? 00:29:52 Channels that have worked the best. 00:33:55 Partnerships 00:37:16 How to build a business with yout partner. 00:43:08 What is needed to keep a long-term event like this running? 00:46:34 The breathing business
