206: Marie Poulin & Benjamin Borowski — Digital Permaculture
The Bootstrapped Founder
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How to Speak to an Audience That Is So Diverse and Their Motivations Are So Diverse
Ben: We get such a humongous range and again because what we're talking about is work and life integration you know mastering workflows across all these different places. So people are coming in with very very different intentions and I think that is one of the major challenges of a course even from a marketing perspective how do you speak to an audience that is so diverse? Ben: Most people tend to be sort of over engineered a little bit or they've got they're coming in with a little bit of a mess and they're like I know this isn't working for me where do I start.
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