Mind Pump: Raw Fitness Truth 1035: Joe DeFranco
May 20, 2019
Joe DeFranco, a world-renowned strength and conditioning coach, shares his insights on personalized athletic training. He discusses the evolution of his methodologies and the importance of assessing both average individuals and elite athletes. Joe reveals his experiences in the NFL, highlighting his work with underdog Miles Austin. The conversation also touches on the pitfalls of CrossFit, the politics of pro sports, and the impact of social media on fitness advice, advocating for a thoughtful approach in an influencer-driven landscape.
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Local Focus
- Joe DeFranco built his reputation locally for five years before expanding.
- He focused on being the best trainer in his town, attracting athletes through word-of-mouth.
Unexpected Reach
- DeFranco's early YouTube videos showcasing athletes' achievements unexpectedly attracted international clients.
- This organic growth led to opportunities like a reality show offer, which he declined to protect his integrity.
Onnit Partnership
- Aubrey Marcus, Onnit's CEO, invited DeFranco to open a DeFranco's Gym at Onnit HQ after witnessing his gym's atmosphere and well-rounded program.
- This partnership lasted two years, ultimately ending due to space constraints and DeFranco's desire to reduce his managerial role.
