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1035: Joe DeFranco

Mind Pump: Raw Fitness Truth

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Evolution of Gym Branding and Coaching

This chapter explores the transformation of a gym's identity and enhancements in its training capabilities, particularly through the introduction of 10th Planet Jiu-Jitsu. The discussion includes a comprehensive certification program designed to elevate coaching quality and real-world applicability, alongside insights into the DeFranco Insider membership and their work with elite athletes.

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