The Duct Tape Marketing Podcast Turning Values Into Action
16 snips
Oct 15, 2025 
Robert Glazer, bestselling author and founder of Acceleration Partners, delves into transformative leadership and values in this engaging discussion. He emphasizes the distinction between personal and company values, advocating for actionable principles over vague ideals. Through storytelling, he shares why a parable format can effectively teach these concepts. Listeners learn to identify, measure, and align values to drive growth and avoid common pitfalls, drawing on powerful real-world business examples.
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Make Values Actionable
- Values must be defined so they guide real decisions rather than being vague platitudes.
- Robert Glazer presents a decade-tested framework to convert values into actionable core principles.
Define Values As Behaviors
- Don’t list one-word ideals like 'family' or 'integrity' without defining behaviors that prove them.
- Define specific, measurable behaviors so you can objectively rate yourself on each value.
Use Values In Reviews
- Test values by asking if you can objectively rate someone on them during performance reviews.
- Replace vague language with concrete behaviors like 'includes all perspectives' or 'makes people feel welcome.'
