The Duct Tape Marketing Podcast cover image

Turning Values Into Action

The Duct Tape Marketing Podcast

00:00

Which Common Value Claims Fail the Test

John asks for blunt lessons everyone gets wrong; Robert explains why one-word values like family or integrity are inadequate and how to make them measurable.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app