Comfort & Growth with Crystal Lim-Lange Ep 57 - Zach Young - Insider Secrets on High-ticket Sales and Running a Profitable Business
Jun 19, 2025
Zachary Young, known as the "Scaling King", is an empire builder and Chief Growth Officer at Cryptoknight Academy. He dives into his journey from insurance to high-ticket consultancy, emphasizing the power of pricing strategies and mindset. The conversation touches on the differences in service pricing between coaches and clinicians, and the evolution of client relationships in branding. Zach also shares techniques for mastering sales objections, insights on hiring Gen Z talent, and unique personal branding ideas, including launching a premium tea brand.
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From Insurance Agent To Scaling Expert
- Zachary Young describes business as a game he loves to win by scaling different companies.
- He started selling insurance to learn sales, then shifted to marketing and scaling startups before founding his consultancy.
Scaling An Education Company Rapidly
- Zach scaled an education company from $1M to $10M within a year during COVID by repositioning and restructuring offers.
- He created higher-tier "Rocket" packages and trained the team to sell premium pricing.
Introduce A Premium 'Rocket' Tier
- Create a premium tier (a "Rocket Package") to dramatically increase average deal value.
- Train salespeople and reframe perceived value so customers accept higher prices.
