#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling

Barry LaBov, founder of LABOV Marketing Communications and two-time Ernst & Young Entrepreneur of the Year, shares insights into harnessing storytelling for brand differentiation. He emphasizes the significance of celebrating a brand's unique traits within organizations before reaching out to customers. LaBov also reflects on his journey from music to marketing, illustrating how personal experiences enhance creative teamwork. He highlights how even ordinary products can boast extraordinary stories and warns against the dangers of commoditization, urging brands to embrace authenticity.