
Barry LaBov
Founder, President, and CEO of LABOV Marketing Communications and Training. Two-time Ernst& Young Entrepreneur of the Year.
Best podcasts with Barry LaBov
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17 snips
Oct 15, 2024 • 1h 3min
Barry LaBov - The Power of Differentiation
Barry LaBov, founder and CEO of LABOV Marketing Communications and a two-time Ernst & Young Entrepreneur of the Year, shares his insights on business differentiation. He details a five-step process for niching down, emphasizing the importance of understanding client engagement and feedback. The conversation highlights strategies to articulate unique selling propositions and foster strong client relationships. Moreover, Barry discusses how celebrating customer impact can elevate company culture and drive success, advocating for value-based pricing to build trust.

Jun 10, 2024 • 46min
#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling
Barry LaBov, founder of LABOV Marketing Communications and two-time Ernst & Young Entrepreneur of the Year, shares insights into harnessing storytelling for brand differentiation. He emphasizes the significance of celebrating a brand's unique traits within organizations before reaching out to customers. LaBov also reflects on his journey from music to marketing, illustrating how personal experiences enhance creative teamwork. He highlights how even ordinary products can boast extraordinary stories and warns against the dangers of commoditization, urging brands to embrace authenticity.