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2min chapter
#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling
Business of Story
Harnessing Storytelling to Define Brand Differentiation
This chapter explores the importance of identifying and articulating a brand's unique characteristics in a competitive landscape. Through the lens of storytelling, it highlights how brands can differentiate themselves and emphasizes the need for leaders to celebrate these distinctions within their organizations before communicating them externally.
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highlights
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