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6min chapter
#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling
Business of Story
Intro
This chapter explores the significance of a brand's unique identity in creating compelling storytelling for marketing. It contrasts Tesla's failed marketing strategy with Audi's successful narrative approach, emphasizing the impact of storytelling on brand recognition and consumer connection.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode