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Direct-To-Creator Disrupts Legacy Publishing
- The direct-to-creator model lets creators sell directly to readers without legacy intermediaries.
- Christopher Lochhead argues this model is more profitable, immediate, and relationship-driven than traditional publishing.
Writing A Book In Public
- Lochhead and partners wrote their book publicly via a paid Substack newsletter called Category Pirates.
- They used writing-in-public and primary research to craft chapters and engage paying readers directly.
Sell Newsletters To Fund Your Book
- Build and monetize a paid newsletter to capture advance revenue and own audience relationships.
- Use digital-first publishing (Substack, Gumroad) to retain high margins and experiment with generosity.