Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25  26  27  28  29  30 
 Introduction 
 00:00 • 2min 
 The Business of Story by Christopher Lockhead 
 02:26 • 2min 
 The Category King, Parke 
 04:44 • 2min 
 What Is Category Design? 
 06:44 • 4min 
 The Wall Street Journal Doesn't Understand How Business Works 
 10:34 • 2min 
 The People's Power by Arcadia Solar 
 12:28 • 3min 
 Strategic Argument in a Long Form 
 15:09 • 2min 
 How to Make It as an Online Digital Writer 
 17:34 • 2min 
 The Art and Science of Online Writing 
 19:35 • 2min 
 How to Write a News Letter in 30 Days 
 21:27 • 5min 
 How to Make Money in the Business Book Industry 
 26:12 • 3min 
 Category Pirates News Letter - A Marketer's Guide to Category Design 
 28:59 • 4min 
 Can Everyone Have the Success You've Got? 
 33:08 • 4min 
 How Do Category Pirates Work Together? 
 37:00 • 3min 
 The Way We Think About Riding Together Park 
 40:28 • 3min 
 Pirates Is Not an Individual Voice 
 43:23 • 2min 
 Seven Things You Should Know Before Breakfast 
 45:35 • 2min 
 You Don't Do Your Own Research 
 47:41 • 4min 
 Hustlporn Is the Most Important Word in the English Language 
 51:12 • 3min 
 Is There a Place for Cycled Stupidity? 
 54:37 • 5min 
 How to Build a Legendary Career as a Writer 
 59:23 • 5min 
 How to Write a Legendary Ew Letter 
 01:04:05 • 5min 
 What Is the Starting Point for All Powerful Communication? 
 01:09:10 • 2min 
 The a B T Framework 
 01:10:44 • 6min 
 What Chris, Did You Learn From Your Wying of Me Around the a B T? 
 01:16:44 • 3min 
 The a B T on Twitter 
 01:19:49 • 2min 
 Category Pirates 
 01:21:24 • 4min 
 I Just Want You to Hear Where I Am on It 
 01:24:54 • 4min 
 How to Be a Legendary Student in Martial Arts 
 01:28:43 • 2min 
 The Business of Story Interview With Tom Schwab 
 01:30:21 • 2min 


