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#351: 7 Ways to Capitalize on the Direct-to-Creator Model

Business of Story

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The a B T Framework

The three forces of story agreement, to get your audience leaning in contradiction, to pique their interest on k. So what's the resolution? And then of course, or the consequence of that, that brings it full circle. Most people cannot try this with a political topic. Pick anything you want, gunsthe, climate, voting rights, whatever, tany anyofthe. How about vaccine? Vaccines, perfect. Ask anybody about vaccines. They have an opinion, ask them why. Three times. Most people can't get past two times, because they're re tweeding someone else's thinking. The more powerful one is a curiosity one, is a wy one

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