#351: 7 Ways to Capitalize on the Direct-to-Creator Model
Business of Story
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The Business of Story by Christopher Lockhead
Blaked's two books, play bigger and niched down, were the first on the management discipline of brand category design. The marketing journal calls him one of the best minds in marketing. Nba legend bill walton calls him a quasar. Some pod cass reveres think he is overrated and, well, not quite worth it.
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