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#351: 7 Ways to Capitalize on the Direct-to-Creator Model

Business of Story

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The People's Power by Arcadia Solar

The cost of residential solar to consumers has decreased by forty % over the past five years and continues to decline. The roof top solar industry hasn't helped itself with antiquated sales techniques limiting choice, obscuring product quality information in solar quotes and the lack of trustworthy installers. 89% of americans favor the expanded use of solar to help address costs and environmental concerns. Forty one percent of home owners say that the primary reasons for choosing solar are the potential savings over time and protection against rate increases from utility company.

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