The Importance of Inputs, Outputs, and Outcomes with Chris Calkin, VP of Revenue at Census

Chris Calkin, VP of Revenue at Census, shares insights from over a decade in sales leadership. He emphasizes the vital role of inputs, outputs, and desired outcomes in effective team dynamics. Calkin discusses the importance of accountability, setting clear go-live dates, and fostering a proactive sales culture. He also highlights strategies for aligning sales efforts with customer motivations and the need for diverse talent in high-growth environments. The conversation dives deep into building a consistent and accountable sales team culture.