Sponsor Magnet: Attract, Price, & Execute Dream Partnerships He Said No to Sponsors for Years... This Interview Changed Everything
11 snips
Aug 11, 2025 
Nir Eyal, author of "Hooked" and "Indistractable," explores the world of sponsorships after years of avoiding them. He discusses how authenticity can transform skepticism into strategic partnerships. Through psychographic research, Eyal shares methods for understanding audience needs and crafting compelling proposals using the R.O.P.E. pitch method. He emphasizes the importance of maintaining credibility while fostering meaningful connections between brands and audiences, revealing how genuine partnerships enhance engagement and trust.
AI Snips
Chapters
Books
Transcript
Episode notes
Lead Outreach, Don’t React
- Stop passively rejecting inbound sponsor requests; lead outreach to brands deeply aligned with your audience.
- This shifts decisions from binary yes/no reactions to purposeful partnership building that serves your readers.
Run Psychographic Surveys
- Do psychographic surveys asking open-ended questions about jobs, problems, tools, and how people engage with your content.
- Use replies to identify sponsor fits, generate content ideas, and guide product and partnership decisions.
Ask One Question (Weekly PS)
- Ask one open-ended question per email (or PS) over weeks to collect rich, reply-based data from readers.
- Aggregate replies with a VA or AI to surface themes sponsors and products will value.
