Is chasing trends cringe? Doesn't it make more sense to create evergreen content? Time for a debate!Attend the best conference for creators. Buy your Craft + Commerce ticket today: https://go.creatorwizard.com/CDCCpromoBig thanks to ConvertKit for sponsoring this episode!Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.creatorwizard.com/branddealwizardI naturally gravitate toward Evergreen content because as a sponsorship coach, I’m constantly getting asked questions about how much to charge for a brand deal or how to negotiate better - so I make videos and write articles that have a long-tail searchability.The idea of building an ever-growing body of work that creators can tap into forever feels like a compounding exercise.But every time I open up social media, I see creators absolutely blowing up, gaining sometimes hundreds of thousands or even millions of followers by tapping into the cultural zeitgeist in a clever or unique way.I get these occasional pangs of FOMO and try to film some videos to ride the coattails of a hot topic or news article but I dunno, maybe my heart just isn’t there.Plus I have this fear that I’ll start spending too much time on social media “researching” so I can have my finger on the pulse of what’s trending that I’ll imperceptibly shift from a producer of content to a consumer of it.  Nu-uh.Honestly, I just don’t know what to do, which is why I asked two experts to settle this debate, once and for all. Introducing Avi Gandhi, aka the "Brand Whisperer," with over 15 years of experience in the Creator Economy at companies like Patreon. Avi's deep understanding of creators and extensive partnerships experience, make him a powerhouse in the industry. As a former talent representative turned creator, Avi brings a unique perspective to this debate. He can also eat more Korean BBQ in one sitting than anyone in recent memory.  Phil Ranta, on the other hand, is a true pioneer of the digital media revolution. From his early days as a pre-YouTube web video producer to influential roles at Facebook and Mobcrush, Phil has been at the forefront of innovation in content creation. While his Korean BBQ consumption is less impressive than Avi’s, his impromptu stand-up routines level the playing field. Perhaps the most important fact about my two esteemed guests is that they’re both LinkedInfluencers (yes, that’s one word).   By the end of this episode, you’ll know: 1. The biggest benefits and drawbacks of creating evergreen vs. trending content2. How the type of content you create might affect your audience engagement3. Who is a better Creator Debater: Avi or Phil?Join 32K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/join Follow our guests 👇 Avi GandhiInstagram - https://www.instagram.com/avigandhiNewsletter - https://creatorlogic.com/subscribeWebsite - https://creatorlogic.comYouTube - https://www.youtube.com/@thecreatorlogicTikTok - https://www.tiktok.com/@thecreatorlogicTwitter - https://twitter.com/AviGandhiLinkedIn - https://www.linkedin.com/in/avigandhi/Phil RantaTwitter - https://twitter.com/philrantaTiktok - https://www.tiktok.com/@philrantaInstagram - https://www.instagram.com/philrantaLinkedIn - https://www.linkedin.com/in/philranta/👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.com

Entrepreneur and creator Arvid Kahl discusses his sponsorship dilemma, weighing the decision to raise rates while avoiding damage to existing relationships. They delve into relationship evaluation, personalization, mental hurdles, and limiting beliefs about earning potential.

In this bonus episode with my buddy Jay Clouse of Creator Science, you'll learn:- The right way to pitch yourself to brands- How to negotiate without leaving money on the table- How to handle contracts- And that you're probably wrong about some thingsFollow Jay Clouse:🌐 Episode page: https://podcast.creatorscience.com/ju...🧰 Get My Gear List: https://creatorscience.com/toolbox📬 Newsletter: https://creatorscience.com🧪 Join The Lab: https://join.creatorscience.comMy course to find & negotiate your dream sponsorships so that you stop leaving thousands on the table: https://branddealwizard.comWanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/join👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 10 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

A proactive approach to sponsorships can feel a little intimidating. You might think: “I’ve got all these brands coming to me anyways, so do I really need to start reaching out myself?!” But if that’s your mindset, I guarantee you’re gonna be making at least 50% the sponsorship revenue that you could be. That’s why I challenged Lexi on her sponsorship strategy. We’re breaking down her every decision, her every assumption, and even delving into her pitch deck to show you how your approach could be costing you money.Join 35,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/joinLearn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://branddealwizard.comFollow Our Guest 👇Lexi GrantWebsite - https://theygotacquired.comTwitter - https://twitter.com/alexisgrantNewsletter - https://theygotacquired.com/newsletter👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 10 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Figuring out how to pitch to a brand’s marketing team can feel intimidating for any creator. Heck, despite her background as a founder and Chief Marketing Officer, being on the other side of the curtain has left even Amanda feeling uncertain.But if you don’t wanna rely solely on brands just popping up in your inbox, this is a skill you have to learn.That’s why I’m taking you inside Amanda’s sponsorship strategy today. I’m gonna highlight the common assumptions that are reducing both the quality and quantity of her sponsorships, and how they might be holding you back too.Join 33,000 creators getting legit paid sponsorship opportunities every week: https://pages.creatorwizard.com/joinLearn more about my advanced sponsorship strategy course to find & negotiate your dream partnerships so that you stop leaving thousands on the table: https://branddealwizard.com👇   Follow our Guest 👇Amanda GoetzWebsite - https://www.amandagoetz.comTwitter - https://twitter.com/AmandaMGoetzInstagram - https://www.instagram.com/goetzam👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 10 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for 7 years that helped other creators earn millions more.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

This podcast compares the pros and cons of cohort-based and evergreen courses. They discuss the benefits of personal connections and flexibility in cohort-based courses, as well as the advantages of evergreen courses such as lifestyle flexibility. They also debate the effectiveness and value of both course formats, including the potential income and impact. The podcast explores the benefits of joining a creator network and addresses the argument of low completion rates in evergreen courses. Overall, it provides insights for creators to decide which course format is best for them and their audience.

New Epidemic Sound users can use code "WIZARD50" at checkout to get 2 months free for personal or commercial plans. Expires Jan 1, 2024. Thanks to Epidemic Sound for sponsoring this video!Most creators allow long-term sponsorships to just… chug along. After all, it can feel like a lot of effort to renegotiate the terms of an already-lucrative relationship. Don’t fix what ain’t broke, right? But when more and more brands start competing for your attention, you owe it to yourself and your audience to re-evaluate even your most successful partnerships.That’s why I’m giving Josh some tough love today.I’m dissecting his entire sponsorship strategy and laying out the surprising number of ways you can completely justify asking for more cash from the brands you love.Book a "public" coaching call with me to get featured in a video like this!  https://creatorwizard.com/coachingMy advanced 4-week program to find & negotiate your dream sponsorships so that you stop leaving thousands on the table: https://branddealwizard.comWanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/joinFollow Our Guest 👇Josh SummersWebsite - https://www.allthingssecured.comTwitter - https://twitter.com/all_securedYouTube - https://www.youtube.com/c/allthingssecured👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 9 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that helped other creators earn an additional $3M.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

In this episode, former influencer marketing agency owner Justin Welsh and experienced team builder Barrett Brooks engage in a debate on whether to hire a team or stay as a solo creator. They discuss the fear and challenges associated with hiring employees, the unique characteristics of creator businesses, and the benefits and challenges of building a team. Ultimately, they express enthusiasm for the potential impact of partnering with someone.

Most creators see sponsorships as something that happens to them. The brand reaches out, we slot them into our ad “inventory.” But even if your inventory is booked out for the next few months, this approach is actually preventing you from unlocking the *true* revenue potential of sponsorships.That’s why I’m giving  @CreatorScienceYT   some tough love in this coaching call.Book a "public" coaching call with me to get featured in a video like this!  https://creatorwizard.com/coachingMy advanced 4-week program to find & negotiate your dream sponsorships so that you stop leaving thousands on the table: https://branddealwizard.comWanna get paid sponsorship opportunities? Sign up for my free weekly report: https://pages.creatorwizard.com/joinFollow Our Guest 👇Jay ClouseTwitter: https://twitter.com/jayclouseInstagram: https://www.instagram.com/jayclouseTikTok: https://tiktok.com/@jayclouseWebsite: https://jayclouse.comYouTube: https://www.youtube.com/@CreatorScienceYTNewsletter: https://creatorscience.com👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvBusiness inquiries: inquiries@creatorwizard.comWhat's Creator Wizard all about? Justin Moore is a Sponsorship Coach & the founder of @CreatorWizard, a school & community that teaches you how to find & negotiate your dream brand deals so that you stop leaving thousands on the table.Along with his wife April, he has been a full-time creator for over 9 years and has personally made over $4M working with brands. He also ran an influencer marketing agency for over 7 years that helped other creators earn an additional $3M.Justin brings a very unique perspective because not only has he been a creator in the trenches doing sponsorships for years but by running an agency, he has insider knowledge behind how big brands choose which influencers to partner with and why they pass on others. Justin's mission is to enable creators big and small to land 1 million paid brand partnerships by 2032.

Today we’re talking about life transitions, opportunities, and how to know when to say no.Join the Creator Network today: https://creatornetwork.comBig thanks to ConvertKit for sponsoring this episode!Join Brand Deal Wizard to Access "After Dark" episodes & become a supporter of the podcast: https://www.branddealwizard.com When my wife April and I started thinking about quitting our jobs to do this Internet thing full-time, it was really scary.Would we be able to make enough money every month to sustain ourselves? Would people keep watching us for 5 years, 10 years, 20 years?Would we get tired of creating content?Even though we didn’t have the answers to any of those questions, we made plans & finally took the plunge about 3 years later.  And sure enough, over the last 10 years of being full-time creators, we’ve had wild swings in our identities, our impact, and our  income.So when my friend Paul Millerd told me he was struggling with a similar life & career crossroads, I knew we had to talk.  Follow our guest 👇Paul Millerd - https://twitter.com/p_millerd/Twitter - https://twitter.com/thesaralorettaPodcast - https://think-boundless.com/podcast/Book - https://think-boundless.com/the-pathless-path/Website - https://think-boundless.com/Join 33K+ creators getting paid sponsorship opportunities every week: https://creatorwizard.com/joinChapters00:00 Closing a Chapter04:57 Changes as a New Parent07:57 Fear of Monetizing 10:35 Impact vs. Working for Others15:04 Taking a Step Back to Move Forward21:14 How long can you play the creator game?25:03 Picking a Lane32:42 15 Years on the Internet36:36 How long do life transitions last?41:52 Knowing when to quit👇   Creator Wizard Affiliates 👇Claim your free ConvertKit account: https://creatorwizard.com/convertkitSoftware I use to record 4K interviews: https://creatorwizard.com/riversideClaim your free Restream account: https://creatorwizard.com/restreamHypefury Tweet Tool I use: https://creatorwizard.com/hypefuryVideo tool I use to record amazing async video: https://creatorwizard.com/tellaClaim your free TubeBudy account: https://www.tubebuddy.com/creatorwizardCamera: https://amzn.to/2Zc8gFGDSLR monitor: https://amzn.to/3psgt3zCamlink (to use camera as webcam): https://amzn.to/2ZcHInTLED Panel Lights: https://amzn.to/3po9Z5IColored Flood Lights: https://amzn.to/3k801lfMic: https://amzn.to/3G3eWqxMixer: https://amzn.to/3nfz0NvWanna collaborate or work together?Shoot us a note: inquiries@creatorwizard.com