Sponsor Magnet: Attract, Price, & Execute Dream Partnerships Sponsors Don't Want Innovation (They Want Lanyards)
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Sep 16, 2025 Discover the real desires of sponsors—meaningful interactions over booths! Learn how authentic recognition and engagement can lead to better partnerships. Dismantle the myth of follower counts and find out how to align your pitches with sponsor goals. Hear a success story showcasing how even small creators can land significant deals. Redesign your sponsorship strategies and turn casual conversations into lasting connections. Get ready to elevate your approach to brand partnerships!
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Traditional Sponsorships Still Matter
- Brands often prefer familiar, traditional sponsorship elements like dinners and signage over reinvented formats.
- Justin realized offering some traditional options can simplify sales and meet sponsor expectations.
Sponsor Valued A Stage Shoutout
- A sponsor told Justin they valued being thanked on stage more than having a booth or swag.
- They also prized real interactions with attendees like dinners and integrated programming.
Embed Sponsors In The Schedule
- Integrate sponsors into programming with formats like speed‑meets to force meaningful conversations.
- Ask sponsors to allocate budget to sponsor creator deals to create tangible ROI and engagement.