He’s sold millions of books. He’s been on the biggest stages. He’s never done a single sponsorship deal.
In this special coaching session, I sit down with Nir Eyal (Indistractable, Hooked) to explore what sponsorship strategy looks like when you’re worried about looking inauthentic. Spoiler: it’s about being a helpful resource for your audience, which Nir has demonstrated time and time again.
We dig into:
Learn how to turn inherent skepticism about sponsorships into a strategic advantage by proactively seeking out partnerships with deeply aligned brands and companies.
Find out how to conduct psychographic research on your audience and use their feedback to identify perfect partnership opportunities.
Learn the R.O.P.E. pitch method to craft compelling proposals that lead to a "win, win, win" for you, the brand, and your audience.
If you’ve ever thought “I’ll never work with sponsors, so I don’t need this,” this episode will change your mind.
Learn more about Nir Eyal and join his mailing list at https://www.nirandfar.com/
And if you want the manual on getting brand deals, buy the Sponsor Magnet book at https://sponsormagnet.com.
Prefer one-on-one support? Check out Wizard’s Guild: https://wizardsguild.com
