All In The Mind
The unspoken rules that govern our behaviour
Apr 6, 2024
Matt, an expert in social norms, discusses the chaos that ensues when norms suddenly change, using Sweden's switch from left to right side driving in 1967 as an example. The podcast explores cognitive simulations in social behavior, the impact of cultural tightness vs. looseness on norms, and the evolution of social norms online.
29:09
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Quick takeaways
- Effective communication and preparation are crucial for successfully changing social norms.
- Cultural variations influence norm adherence and societal well-being, impacting adaptability to changing norms.
Deep dives
Transition from Left to Right Driving in Sweden in 1967
In 1967, Sweden switched from driving on the left to driving on the right, a significant social norm change that required extensive preparation and coordination. This historic event, known as 'H day,' involved creative campaigns, such as a popular song, to raise awareness and prepare citizens. The logistical complexity of the switch highlighted the importance of communication and safety measures, showcasing how social norms can drastically shift.
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