Explore the 1967 societal shift in Sweden as the country transitioned from driving on the left to driving on the right, analyzed through the lens of neuroscience and cognitive psychology, highlighting the challenges of adapting to new social norms and the impact on society's functioning.
Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.
But when norms change suddenly, you get chaos.
Just ask Sweden.
If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called Neuromarketing — how brands target your brain. Check it out!