Exploring the spectrum of cultural tightness and looseness, this chapter delves into how different societies form norms, with examples from Japan's tight social norms to Sweden's adaptive 'goldilocks zone'. It emphasizes the role of social norms in maintaining order and discusses their impact on societal behaviors and behavioral change.
Whether it's shaking hands or which side of the road to drive on, social norms dominate the way we behave.
But when norms change suddenly, you get chaos.
Just ask Sweden.
If you'd like to hear more from today's expert, Matt featured in an episode in 2021 called Neuromarketing — how brands target your brain. Check it out!