Join Pat, Cody, Jeff, James, and Chris in a lively discussion on winning client loyalty through transparency, vulnerability, and authentic relationships. They share personal anecdotes, explore the benefits of 'getting naked,' and offer advice on prioritizing service to build strong client connections. The episode is sprinkled with humor and real-life examples of exceptional customer care.
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Quick takeaways
Being open and vulnerable with clients builds trust and loyalty through the 'getting naked' approach.
Prioritizing the client's interests over fear of losing business fosters stronger and more genuine relationships.
Deep dives
Getting Naked Approach to Consulting
Getting naked is an approach to consulting that focuses on being open and vulnerable with clients, building sticky, loyal, and trustworthy relationships. It involves being completely transparent, admitting mistakes, and taking risks to show clients that you are genuine, honest, and focused on serving their interests.
Overcoming the Fear of Losing Business
The fear of losing business can hinder interactions with clients. By prioritizing the client's best interests over concerns about losing business, true trust and loyalty can be established. Taking the risk of being open and vulnerable can lead to stronger and more meaningful relationships, ultimately benefiting both parties.
Fear of Embarrassment in Front of Clients
The fear of being embarrassed in front of clients can prevent genuine interactions. Embracing humility and the willingness to admit mistakes or ask 'dumb' questions can actually deepen trust and foster strong connections. Replacing pride with authenticity and openness can lead to more meaningful client relationships.
Fear of Feeling Inferior
Feeling inferior to clients is a common fear that can impact interactions. By discarding the notion of superiority and focusing on providing genuine service and support, businesses can build trust and loyalty. Honoring the client's work and showing a sincere interest in their success can lead to lasting relationships and positive referrals.
Pat and Cody are joined by a few colleagues (Jeff, James, and Chris) to discuss three counter-intuitive ways to win client loyalty and turn existing clients into raving fans. They explore the benefits of “getting naked” and offer advice on how to overcome the fears that can prevent you from securing new clients and building your business. Pat even shares his most embarrassing moment working with a client... this episode is a fun one!