The chapter explores the concept of 'getting naked' in client relationships, advocating for openness, vulnerability, and honesty to build trust. It discusses the risks and rewards of being candid with clients, showcasing how authenticity can lead to stronger and more meaningful relationships. Personal anecdotes underscore the benefits of taking risks and addressing uncomfortable issues with clients in a transparent and respectful manner.
Pat and Cody are joined by a few colleagues (Jeff, James, and Chris) to discuss three counter-intuitive ways to win client loyalty and turn existing clients into raving fans. They explore the benefits of “getting naked” and offer advice on how to overcome the fears that can prevent you from securing new clients and building your business. Pat even shares his most embarrassing moment working with a client... this episode is a fun one!
For more on the "getting naked" model, visit: https://www.tablegroup.com/books/getting-naked