The chapter explores the significance of admitting mistakes and being vulnerable in client interactions, showcasing how genuine actions can foster trust and loyalty. It narrates instances where humility led to positive outcomes, emphasizing the importance of prioritizing clients and going above and beyond in service provision. The conversation underscores the value of being authentic, transparent, and willing to take risks for the benefit of building successful client relationships.
Pat and Cody are joined by a few colleagues (Jeff, James, and Chris) to discuss three counter-intuitive ways to win client loyalty and turn existing clients into raving fans. They explore the benefits of “getting naked” and offer advice on how to overcome the fears that can prevent you from securing new clients and building your business. Pat even shares his most embarrassing moment working with a client... this episode is a fun one!
For more on the "getting naked" model, visit: https://www.tablegroup.com/books/getting-naked