Perpetual Traffic Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque
7 snips
Jun 7, 2022 AI Snips
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Orchid Care Success
- Ryan Levesque built an orchid care business using quiz funnels.
- In 3 years, it grew from $370/month to $117,000/month.
Technology Alone Is Not Enough
- Providing quiz funnel technology alone is insufficient for success.
- Users need training and initial guidance, like a co-pilot on their first flight.
Zero-Party Data
- The changing digital landscape, particularly with Apple's iOS 14 update, necessitates a shift in marketing strategy.
- Marketers must prioritize zero-party data strategies, directly acquiring and owning customer information.