Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque
Perpetual Traffic
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What's the Difference Between Zero Party Data and First Party Data?
First party data are actions that people are taking on your web site. What information is a user explicitly providing? If you have a back pack, weabsite, and you say, hey, what back pack is right for you? Tell me a little bit about yourself. That is the gold standard of data. And we are moving in a world that, in the data focused and privacy focus world that we live in, that the world of third party data is behind us. We're no longer ger making that connection available.
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