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Why Zero-Party Data Is So Critical for Marketers | Interview with Ryan Levesque

Perpetual Traffic

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The Challenge to the Paradime

When was the best time to have this set up in your business 20 years ago? You know, what's the second best time to set it up today? Because it ain't going to change. The old world will not come back. That old paratime, getting fat off the land and just letting the date of that facebook was stealing from all these different places and relying on that, that game is behind us. So you get to either decide to play the new game, or you can take your ball and cry and go home.

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