The Duct Tape Marketing Podcast Made to Switch with Chip Heath
Feb 24, 2010
This week features Chip Heath, the Thrive Foundation of Youth Professor at Stanford and co-author of bestselling books like Made to Stick. Chip delves into the complexities of change, emphasizing the power of storytelling and identifying 'bright spots' to inspire transformation. He explores the psychological tug-of-war we face when trying to change, likening our minds to a rider and an elephant, and discusses the importance of setting specific goals with 'destination postcards' to drive motivation.
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Episode notes
Change Principles Span Many Domains
- Change connects across domains from personal habits to organizational shifts and social programs.
- Chip Heath and Dan Heath looked for principles that hold true across many change literatures.
Contractor Found Growth By Studying Wins
- A construction firm owner discovered his wins were in mid-size towns and politically split projects.
- He leveraged relationship-management skills instead of chasing big public bids and immediately smiled at the realization.
Focus Analysis On Bright Spots
- Look for bright spots: analyze what’s working instead of only diagnosing failures.
- Apply that analysis to replicate successful patterns in business or personal life.
