Rider and elephant metaphor

Made to Switch with Chip HeathThis content from: Duct Tape Marketing

Made to Switch with Chip HeathThis content from: Duct Tape Marketing Marketing podcast with Chip Heath (Click to play or right click and "Save As" to download) - Subscribe now via iTunes Hopefully you recognize the title of this post as a play on Chip and Dan Heath's wildly popular book Made to Stick and the recently [...]