The Marketing Millennials 301 - 2025 Influencer Marketing Trends with Brittany Garth-Freeman
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Dec 20, 2024 Brittany Garth-Freeman, a global business coach and social media consultant, discusses the future of influencer marketing, debunking myths about its decline. She reveals that customers often trust influencers over brands, emphasizing the rising importance of micro-influencers. Brittany also highlights the innovative role of Founder influencers and the value of community-driven strategies, such as Sephora's unique approach. Plus, she shares tips on tailoring content for different platforms, making it a must-listen for marketing enthusiasts.
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Importance of Trust
- Customers trust influencers more than companies, making influencer marketing crucial for e-commerce brands.
- Choosing influencers with a genuine connection to your brand builds authenticity and trust.
Vetting Influencers
- Properly vet influencers based on audience and engagement, not just follower count.
- Prioritize micro-influencers with niche audiences aligned with your target customer.
Founder as Influencer
- Founders should become brand ambassadors, creating authentic content showcasing their passion.
- This builds trust and differentiates your brand in a competitive market.