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The Marketing Millennials
301 - 2025 Influencer Marketing Trends with Brittany Garth-Freeman
Dec 20, 2024
Brittany Garth-Freeman, a global business coach and social media consultant, discusses the future of influencer marketing, debunking myths about its decline. She reveals that customers often trust influencers over brands, emphasizing the rising importance of micro-influencers. Brittany also highlights the innovative role of Founder influencers and the value of community-driven strategies, such as Sephora's unique approach. Plus, she shares tips on tailoring content for different platforms, making it a must-listen for marketing enthusiasts.
24:15
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Quick takeaways
- Influencer marketing is evolving towards authentic connections, with brands needing to prioritize micro-influencers and genuine partnerships over sheer popularity.
- In 2025, leveraging founders as influencers will become pivotal, enhancing brand relatability through personal narratives and behind-the-scenes content.
Deep dives
The Importance of Authentic Influencer Partnerships
Influencer marketing remains crucial, especially for e-commerce brands, as consumers increasingly seek authentic connections with real faces rather than faceless institutions. The effectiveness of influencer marketing hinges on finding the right partnerships, specifically emphasizing the vetting process beyond just follower counts. Brands should consider micro-influencers with niche audiences who resonate authentically with their products, fostering trust and engagement. This trend highlights the shift towards prioritizing genuine connections over sheer popularity in influencer collaborations.
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