
301 - 2025 Influencer Marketing Trends with Brittany Garth-Freeman
The Marketing Millennials
The Evolution of Influencer Marketing in 2025
This chapter explores the rising significance of influencer marketing in 2025, emphasizing the shift towards authentic connections through micro-influencers rather than just follower counts. It highlights strategies for brands in vetting influencers, the role of brand founders as ambassadors, and the growing importance of community marketing. Additionally, it discusses adapting to differing social media platforms and the value of serialized content to engage consumers effectively.
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