Brittany Garth-Freeman, a global business coach and social media consultant, discusses the future of influencer marketing, debunking myths about its decline. She reveals that customers often trust influencers over brands, emphasizing the rising importance of micro-influencers. Brittany also highlights the innovative role of Founder influencers and the value of community-driven strategies, such as Sephora's unique approach. Plus, she shares tips on tailoring content for different platforms, making it a must-listen for marketing enthusiasts.