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301 - 2025 Influencer Marketing Trends with Brittany Garth-Freeman

The Marketing Millennials

CHAPTER

Sephora Squad: A Successful Community-Driven Influencer Strategy

This chapter explores Sephora's unique approach to influencer marketing through the Sephora Squad initiative, which includes everyday individuals alongside traditional influencers. It highlights the growing trend of building authentic relationships between brands and consumers within influencer campaigns.

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