Bill D'Alessandro, eCommerce expert, discusses bold predictions for eCommerce in 2024. Topics include the rise of offshoring, implications for domestic job markets, AI in marketing, impact of personal branding, and authenticity of online influencers.
AI-driven marketing platforms will streamline content creation and improve efficiency in marketing strategies.
The importance of personal brands will increase as people seek genuine connections in an era of AI-generated content.
Multi-channel advertising strategies will become more prominent as businesses seek alternative acquisition channels and distrust online platforms.
Deep dives
Prediction 1: Growth in AI-driven marketing platform
AI-driven marketing platforms that streamline content creation, testing, and repurposing will emerge in 2024, providing tangible benefits to businesses and improving efficiency in marketing strategies.
Prediction 2: Rise of personal brand
The importance of personal brands will increase in 2024, as people desire genuine connections and trust in an era of AI-generated content. Personal brands may even be acquired or carefully cultivated by small companies.
Prediction 3: Stable M&A market
The e-commerce M&A market will continue, but multiples are expected to stay relatively stable in 2024, with more transactions taking place as sellers adjust to current market dynamics.
Multi-channel advertising strategies, including OTT TV ads, TikTok shops, and direct mail, will become more prominent as businesses seek alternative acquisition channels due to rising Facebook CPMs and increased distrust in online platforms.
Prediction 5: Major geopolitical event
A major geopolitical event, such as a war or terrorist attack, is likely to occur in 2024, given the state of global instability and growing tensions among nations.
Are you ready to glimpse into the future of eCommerce and global events? In this episode, I’m joined by the insightful Bill D'Alessandro to explore our bold predictions for 2024. With a year of unpredictability behind us, we dive into what's next, discussing everything from the shifting landscape of eCommerce jobs to geopolitical tensions.
Listen in as Bill kicks off with his prediction on the continued rise of offshoring, suggesting a significant shift in the structure of eCommerce employment, and we discuss the potential impacts on domestic job markets and how businesses might adapt. We also dive into the world of retail and venture-backed DTC companies, discuss the implications of AI in marketing and content creation, and raise some interesting questions about the future of personal branding and the authenticity of online influencers.