22min chapter

eCommerce Fuel cover image

Predictions for eCommerce in 2024: A Look Ahead

eCommerce Fuel

CHAPTER

The Potential Impact of TikTok Shops in the eCommerce Industry

This chapter explores the potential influence of TikTok and TikTok shops on the eCommerce industry. It discusses the prioritization of shop content in TikTok's algorithm and the appeal of cheap CPAs for brands. Challenges and future prospects of TikTok shops are also examined.

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