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Challenges and predictions for eCommerce brands in 2024
The chapter explores the potential impact of a recession on outsourcing and the culture war, the challenging profitability front for e-commerce store owners, and the struggles of direct-to-consumer (D2C) brands in the retail market. It also discusses the financial situations of eCommerce companies like Thrasio and All Birds, as well as the possibility of major changes in the eCommerce industry and the political climate in the United States.