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5min chapter
Predictions for eCommerce in 2024: A Look Ahead
eCommerce Fuel
The Impact of Capital and the Future of Advertising in 2024
This chapter explores the influence of capital on different services and forecasts the rise of multi-channel advertising strategies in 2024, including the surge of OTT TV advertising on platforms like Prime Video, Netflix, and Hulu. It also delves into the potential of TikTok shops and the effectiveness of direct mail as a marketing strategy. Additionally, the chapter predicts that brands will seek alternatives to Facebook for customer acquisition due to rising CPMs.
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