

S2.E10. Exceptional Work in an Era of Mediocrity with Smith & Diction
19 snips Sep 5, 2024
Mike Smith and Chara Smith, co-founders of the design and branding company Smith & Diction, share their unique approach to creativity and collaboration. They explore the importance of authenticity in branding and how their personal relationship enhances their work. Discussion includes navigating the complexities of work-life integration, the impact of AI on creativity, and the significance of compelling narratives in messaging. They advocate for a blend of traditional and modern tools to foster emotional connection in branding, while encouraging playful experimentation to overcome creative blocks.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Intro
00:00 • 2min
Blurring Boundaries: Creativity in Work and Life
01:57 • 19min
Creativity and Leadership in the Age of AI
20:37 • 9min
Navigating Authenticity in Design
30:00 • 12min
Navigating Branding Strategies in Competitive Spaces
42:15 • 3min
Crafting Compelling Narratives
45:25 • 7min
Crafting Compelling Brand Narratives
52:49 • 29min
Embracing Creative Exploration
01:22:12 • 9min
Overcoming Writer's Block: Embracing Creativity and Flexibility
01:31:11 • 2min
Balancing Growth and Creativity
01:33:18 • 17min