Mike and Chara Smith, co-founders of Smith & Diction, share their insights on innovative branding strategies. They discuss how to stand out in an AI-dominated world, emphasizing emotional connections in design. The duo offers tips on building brand loyalty through strategic positioning and the power of storytelling. Mike reveals his top advice for emerging designers, while they both reflect on the evolution of client relationships and the importance of originality in branding. Their journey showcases creativity and adaptability in today’s agency landscape.

Mike Smith and Chara Smith, co-founders of the design and branding company Smith & Diction, share their unique approach to creativity and collaboration. They explore the importance of authenticity in branding and how their personal relationship enhances their work. Discussion includes navigating the complexities of work-life integration, the impact of AI on creativity, and the significance of compelling narratives in messaging. They advocate for a blend of traditional and modern tools to foster emotional connection in branding, while encouraging playful experimentation to overcome creative blocks.